Task 1 DOWN TO ACTION!

Hey people,

today we are talking about the codes and conventions of Media.
Codes are images or sounds that are associated with certain films or adverts (screaming - horror movies)

Conventions: Unwritten law about what elements are found in a film (horror - death scenes, Action - car chases etc.)

intertextuality - the referencing of one media text within another media text.

Christian aid advert: intertextuality is used in this advert through the use of the pulp fiction music. The use of this music also suggests the target audience "25 - 35 year old's"
Code - the image of a baby crying
Conventions - Poverty
mise en scene - the men look like professional business people, they make you think of the government, they look quite smart and official.
The corridor is dirty, grimy not a nice place to be.The minimalistic setting is a reflection of how the baby has been born into poverty. The baby is in a cot that is representing a prison, he is trapped and there is no way of getting out.
The blackness of the room suggests poverty again along with coldness and the feeling of nothing.
There is binary opposites the men in black are against the baby in white, it suggests good against evil.
Editing: they are strait cuts but the duration of the shots is longer. The movement of the camera allows the audience to feel that they are in the room with them.

Poverty history: This advert is more based on sound, visually it is very contemporary, its more like a piece of art in a way. Its very much black and white, color can provoke different feelings while black and white is much less evocative. The black and white could also be referring that we are a western country which is relatively affluent in comparison to the third world countries which are surrounded by death and debt.
The opening shots have people stood in the center of the shot to make it seem more personal to you because it is as though they are talking to you, it makes them look confident, that he has power and wants to make sure he has an impact.
SIMPLICITY IS THE WAY FORWARD especially with charity adverts. And the fact that they use celebrates they believe in what they are trying to achieve. If we see celebs trying to make a difference we will do the same because we aspire to be like celebs.