Adverts synopsis

Date of Advert:

Advert title: "What will become"

Charity: Barnardos

Mise en scene: Empty surroundings reflects their lifestyles and makes you concentrate on them. Surroundings are generic, we can identify with them. Trying to target their audience through use of location, homes, swimming pools, waiting for the bus, all these places can be identified by parents. They are all alone, emphasis the fact that they don't have supporting families, the solitude of the location reflects the loneliness of the character.

Editing: The editing is very subtle, there are no special effects, the writing at the bottom of the advert uses capital letters to emphasis certain words that are meant to capture your attention.
There is binary opositions, the girl who says she wants to be a star dies in a doorway, stars are surrounded by others but she will die alone.

Sound: You hear children's voices, no music, you hear splashes from the pool the emphasis were the child was. Its diogetic sound, so its like a documentary. After each person speaks there is a long silence, to give you time to think about what has been said and what you have seen.

Camera angle: There is a slanted look on the little girl, gives her an innocent look. She is off to one side which makes it look like she is speaking to someone. At the end of the clip she bobs from side to side in a very childish way that again emphasizes her innocence. she is wearing gold earings which in media is used to represent being a tart, prostitute, chavvy person and someone who has not a lot of money. We see a high rise shot to emphasis how small he is compared to us. The fact that he is in a public place reflects the fact the he is going to kill 2 people and is a menace to society.




Advert title:

Charity: Missing persons charity

Mise en scene: The setting of the playground immediately makes you think of children and babies, the way they have the swing swinging and the bike wheel still going round makes you think that the children have just been taken, that they were there having fun, riding there bikes.

Editing: It is in black and white, which symbolizes saddness and emptiness. It also represents dark vs light, so the inocents of the children as the light and the darkness of the people who took them.

Sound: The music they used is taken from a fair ground, there are children laughing, and carnival rides going. Its very simple but effective, its very contradicting with the emptiness of the playground. The music symbolizes children, which is contradictiong to the movie shown because there are no children.

Camera angle: