Our Chairty

• What Charity? Our group has decided to go with the RNLI, a life boats charity that saves the lives of those stick or injared out at sea.


• Age of Charity? The charity was founded in 1824 making it 185 years old, and in that time have saved over 137, 000 lives.


• The RNLI opperate in England, Scotland, Whales and part of Ireland.


• Campaigns? Alongside its large-scale national campaigns, such as the Train one, save many campaign, the RNLI runs a range of regional fundraising appeals which focus on particular local needs.This year has seen an expansion of these appeals to Hunstanton, Angle, Kinsale, Exmouth, Dartmouth and Padstow, alongside the regular London Lifeboat Week. Aimed at raising funds for various new lifeboats, boathouses, launching vehicles and training for lifeboat crews and beach lifeguards, the appeals range from £23,000 to £250,000 each - with a massive total target of £1.25M.


• What is the train one, save many campaign? Training is what turns a volunteer from someone who is willing to save lives into someone who can do it well and safely. When we train one, we save many.
  Only one in 10 crew members join the RNLI from a professional maritime occupation. That makes training all the more important, but it all comes at a price... £10 for a training DVD, £100 for monthly crew training and £1214 for annual crew member training.

The RNLI, The Charity That SAVES LIVES At Sea

Adverts synopsis

Date of Advert:

Advert title: "What will become"

Charity: Barnardos

Mise en scene: Empty surroundings reflects their lifestyles and makes you concentrate on them. Surroundings are generic, we can identify with them. Trying to target their audience through use of location, homes, swimming pools, waiting for the bus, all these places can be identified by parents. They are all alone, emphasis the fact that they don't have supporting families, the solitude of the location reflects the loneliness of the character.

Editing: The editing is very subtle, there are no special effects, the writing at the bottom of the advert uses capital letters to emphasis certain words that are meant to capture your attention.
There is binary opositions, the girl who says she wants to be a star dies in a doorway, stars are surrounded by others but she will die alone.

Sound: You hear children's voices, no music, you hear splashes from the pool the emphasis were the child was. Its diogetic sound, so its like a documentary. After each person speaks there is a long silence, to give you time to think about what has been said and what you have seen.

Camera angle: There is a slanted look on the little girl, gives her an innocent look. She is off to one side which makes it look like she is speaking to someone. At the end of the clip she bobs from side to side in a very childish way that again emphasizes her innocence. she is wearing gold earings which in media is used to represent being a tart, prostitute, chavvy person and someone who has not a lot of money. We see a high rise shot to emphasis how small he is compared to us. The fact that he is in a public place reflects the fact the he is going to kill 2 people and is a menace to society.




Advert title:

Charity: Missing persons charity

Mise en scene: The setting of the playground immediately makes you think of children and babies, the way they have the swing swinging and the bike wheel still going round makes you think that the children have just been taken, that they were there having fun, riding there bikes.

Editing: It is in black and white, which symbolizes saddness and emptiness. It also represents dark vs light, so the inocents of the children as the light and the darkness of the people who took them.

Sound: The music they used is taken from a fair ground, there are children laughing, and carnival rides going. Its very simple but effective, its very contradicting with the emptiness of the playground. The music symbolizes children, which is contradictiong to the movie shown because there are no children.

Camera angle:

Task 1 DOWN TO ACTION!

Hey people,

today we are talking about the codes and conventions of Media.
Codes are images or sounds that are associated with certain films or adverts (screaming - horror movies)

Conventions: Unwritten law about what elements are found in a film (horror - death scenes, Action - car chases etc.)

intertextuality - the referencing of one media text within another media text.

Christian aid advert: intertextuality is used in this advert through the use of the pulp fiction music. The use of this music also suggests the target audience "25 - 35 year old's"
Code - the image of a baby crying
Conventions - Poverty
mise en scene - the men look like professional business people, they make you think of the government, they look quite smart and official.
The corridor is dirty, grimy not a nice place to be.The minimalistic setting is a reflection of how the baby has been born into poverty. The baby is in a cot that is representing a prison, he is trapped and there is no way of getting out.
The blackness of the room suggests poverty again along with coldness and the feeling of nothing.
There is binary opposites the men in black are against the baby in white, it suggests good against evil.
Editing: they are strait cuts but the duration of the shots is longer. The movement of the camera allows the audience to feel that they are in the room with them.

Poverty history: This advert is more based on sound, visually it is very contemporary, its more like a piece of art in a way. Its very much black and white, color can provoke different feelings while black and white is much less evocative. The black and white could also be referring that we are a western country which is relatively affluent in comparison to the third world countries which are surrounded by death and debt.
The opening shots have people stood in the center of the shot to make it seem more personal to you because it is as though they are talking to you, it makes them look confident, that he has power and wants to make sure he has an impact.
SIMPLICITY IS THE WAY FORWARD especially with charity adverts. And the fact that they use celebrates they believe in what they are trying to achieve. If we see celebs trying to make a difference we will do the same because we aspire to be like celebs.

HELLO

today is a new day which means NEW POST AHOY!!!!!
I'm feeling a lot better today, however i still stayed up till 11 last night watching the new 3D thing on channel four and it was awesome!!!!! i loved it, with all the cool magic tricks and everything :)
Going to watch more of it tonight!

Our group has really want to go with the bike ride to Oxford for our charity raising thing, but some of us are yet to ask our parents so i will keep you all updated on that front, have a nice day :)

monday blues

hey people,
i was told to write something on my blog today...so here it is,
i went to a training course for my work Saturday, and had to be at the station for 7:45 so had an early start :(
Sunday i went to Gloucester, twas fun i really enjoyed it! Sunday night i stayed up till 11 watching south park :) but today i am SO tired, 11 inst even that late but for some reason i feel like I'm going to collapse from tiredness :(, i suggest you guys go onto Vondercatz blog because he is talking about Saturday when he got SO pissed it is freaking hilarious! so go have a look :)

see you later xx

HELP ME!!!!!

Wassssssup people!

Today i was given a choice of working on my blog (and failing) or watching a documentray, and me having a frazzeld little brain from my earlyer maths exams went for the documentary... boy was that a mistake, we watched James May's toy program on BBC iplayer, and i have nothing against James or toys, but this one was about macarno, I HATE MACARNO!!!! its boring and tedious! and i actually have a macarno set and no matter how hard i try i cant make anything, i think it may be because i have an extreamly short attention span :( .So i came on here to tell all you lovely people :)...Have fun!

NEW BLOG MEANS NEW POST

HIIIII,
So basically i have been asked by my teacher to create a blog for the new project we are doing, me and my group ( who can be found at "Vondercatz "and "capture in creative and media", "GeoLipsh93" on blogger.com) have to come up with crazy ways to raise money for a chosen charity... i have a few ideas but none that are really accomplish-able yet :)

We have a few months to come up with ideas and the one i have is to climb the tallest mountain in England, Scotland or Wales in a sumo suit :D... my friends aren't so happy with the idea.

I have managed to think of a charity i am going to raise the money for, i think I'm going to go for "The Helen and Douglas house", i was thinking of cancer research but i raised money for them not that long ago, and its time for a change i think :), my team mate Charlie (Vondercatz) has decided to raise money for "the Henley youth festival, which is nice cause apparently they don't get a lot of support. George and Zoe haven't really made their minds up yet so i will keep you posted on their progress or you can look at their site's which are listed above.

I have just been informed that "Vondercatz" is talking about cod..no not the fish! so go have a gander and see what you think :)