a) Our advert should be upbeat, bright colourful and informative, to keep the viewer interested and informed on what is going on.
b) We will achieve a professional product by using all the reaserch we have done to perfect our product. Use the ideas gained form looking at other adverts to create a proffesional product (advert for our charity)
c) They need to make sure that they build relationships with clients so that they are getting in a constant flow of money to help save lives. They need to make sure that no matter what they are advertising and to who they keep the content and the message the same.
d) We can reflect the cause and message of the charity possitivly by showing all the hard work they do, by interviewing people that have been saved, to coment on how good the servise was, how quickly they got there etc.
e)message: the fact that they need constant funding for new equipment and to help save more lives.
f)we are targeting young people, families and elderly people. People who earn an income or have money to spare to give to the RNLI for new things to help save lives, and maybe even their lives in the future.
g) ideas:
1) my fisrt idea is to use plasticein figures to demonstrate how the boats work and how they rescue people using the equipment they have.
2) my second idea is to use photo shop and take pictures of people drawning, then photoshop in a boat rescuing them. This idea however would take longer because of all the photos we would have to go through and monipulate.
h) I think we will go for the plasticein idea. It would be easy to make, easy to put together, and would be the most effective and child friendly way of doing it.
Friday, 11 December 2009
Thursday, 10 December 2009
Crisis
Crisis is a national charity for single homeless people. They supplie housing, education, emplotment, health and wellbeing classes.
Crisis was founded in 1967 in response to the Ken Loach film Cathy Come Home shown in 1966, and a publicity campaign led by Conservatives William Shearman and Ian Macleod highlighting the plight of homeless people. Since then Crisis has evolved to meet the changing needs of single homeless people, campaigning for change and delivering innovative solutions to help people find a route out of their homelessness across the UK.
On the Crisis website they have a section were you can see short films made by people who have needed and used crisis to help them get back on their feet. The movies are very informal and interesting because you hear different peoples stories and how crisis helped tem get new degrees and education for jobs, how they help you with being re-housed etc.
why might they use this strategy?
Because you are able to see real people and here of THEIR expericences from them, so you know that they are being truthful and you feel for them more.
Scott's stroy:
Crisis was founded in 1967 in response to the Ken Loach film Cathy Come Home shown in 1966, and a publicity campaign led by Conservatives William Shearman and Ian Macleod highlighting the plight of homeless people. Since then Crisis has evolved to meet the changing needs of single homeless people, campaigning for change and delivering innovative solutions to help people find a route out of their homelessness across the UK.
On the Crisis website they have a section were you can see short films made by people who have needed and used crisis to help them get back on their feet. The movies are very informal and interesting because you hear different peoples stories and how crisis helped tem get new degrees and education for jobs, how they help you with being re-housed etc.
why might they use this strategy?
Because you are able to see real people and here of THEIR expericences from them, so you know that they are being truthful and you feel for them more.
Scott's stroy:
- They use only Diogetic sound, so that the audience focus on the person speaking rather than any background music.
- Camerawork: they use mostly cuts to transfer to and from different clips. They use all sorts of different angles to keep it interesting and keep people watching. Their location is his work, to help show the audience what they have accomplished.
- Lighting: They keep the lighting bright, and cheerful. To show that the world is brighter with the help they give, that there can be a brighter future for you.
Saatchi and Saatchi
- Saatchi and Saatchi is a global advertising agency.
- The organisation was founded by brothers Maurice (now lord Saatchi) and Charles in 1970.
- Clients:
- Jacobs
- Visa
- Guinness
- Caramilk
- Honda
- T-mobile
- Atro
- Emerates
- Tiger
- Regenerist
- Cream egg
- pampers
- otrivin
- panasonic
- dynamo
- head and shoulders
- Tide
- port salut
- ariel
- illy
- new zealand post
- Bournville
- cheerios
- carlsberg
- Nike
- JCPenny
- Tooheys
- Volkswagon
- Dairily laughing cow
The advert titled "sofa" was done by SAATCHI & SAATCHI advertising agency for charity (SPCA company) in Singapore. It was released in the April 2009.
Friday, 4 December 2009
Advertising Reaserch
a. Who are they?
Bartle Bogle Hegarty (http://www.bartleboglehegarty.com/#/europe)
b. What are they trying to accomplish?
Meaningful, well thought through adverts for different clients, using different formats, images, sounds etc to create different emotions and reactions depending on the advert.
c. How do they reach out to the public?
They reach out to the public through the creativity of their adverts. They use different techniques to create different feeling and emotions when advertising different things.
d. Who are they supporting? (who are their customers)
Audi
Barclaycard
Barclays
Barnardos
British airways
Burberry
child bereavement
charity
COI
Dunlop
eBay
English national
opera
frisk
ginsters
Gordon’s
ITV
j2o
Johnnie walker
KFC
Levi’s
LG
lynx
mail on Sunday
mentos
mothercare
penguin
Persil
Robinsons
st john ambulance
surf
tango
Vaseline
Vodafone
world gold council
e. When did they start up?
They started up on March 29th 1982, at that time they had no office. But now they own six offices and shops throughout london.
Bartle Bogle Hegarty (http://www.bartleboglehegarty.com/#/europe)
b. What are they trying to accomplish?
Meaningful, well thought through adverts for different clients, using different formats, images, sounds etc to create different emotions and reactions depending on the advert.
c. How do they reach out to the public?
They reach out to the public through the creativity of their adverts. They use different techniques to create different feeling and emotions when advertising different things.
d. Who are they supporting? (who are their customers)
Audi
Barclaycard
Barclays
Barnardos
British airways
Burberry
child bereavement
charity
COI
Dunlop
eBay
English national
opera
frisk
ginsters
Gordon’s
ITV
j2o
Johnnie walker
KFC
Levi’s
LG
lynx
mail on Sunday
mentos
mothercare
penguin
Persil
Robinsons
st john ambulance
surf
tango
Vaseline
Vodafone
world gold council
e. When did they start up?
They started up on March 29th 1982, at that time they had no office. But now they own six offices and shops throughout london.
Thursday, 3 December 2009
Barnardos
Todays topic is: Barnardos Charity.
What were the issues being explored?
The issues being explored were that of poverty, they used pictures of homeless children, dirty and dressed in rags to send shock through the Victorian age, to get the wealthy to give money to help save children in that state.
What triggered this use of advertising and photography?
Barnardos was a very well known and well financed charity because it ran on the basis that the money would be used for the children and to keep orphanages open. In 1966 Barnardos began to close some of the orphanages. Over the next 30 years Barnardos became less well known and its target audience began to fade, when being recruted 88% of the young people they targeted felt that the charities function was irrelivant in todays day and age. It was then that Barnardos had to re-think their way of getting young people involved in the charity. They approuched the advertising agency Bartle, Bogle & Hogarty in 1998 to come up with new advertisments to get young people of today up-to-date with what the charity is doing with the money and how it needs our help.
This particular advert is based around truth but also a lie. The truth is shown, that this girl has been born into poverty. This is shown by the use of the rusty old car behind her, and the muddy field. The lie is in the slogan "its just poverty, she will grow out of it" we all know that this is not the case, that this is not true which is why they use it. We all know that this little girl wont grow up to have money and wealth if we dont help her. but
yet some people still dont give money for children like this to have a brighter future which is the reason why they used it in the poster. To show to us how some people may stil think and to get us to give money to help this little girl.
This was a shocking advert realised by Barnardos in 2003. It shows a new born baby with a bottle of methylated spirits in its mouth. This was used to strike fear and dissgust into the public, to show that not all baby's are born into wealthy families, that some babies are born into poverty. To show this in a way we would understnad they have taken the "silver spoon" concept to show wealth and replaced it with a harmful liquid, a cockroach and a syringe to show what these babies will be growing up with and what they will be around if we dont help them and support them.
Take this charity for isstance. They use the money we send to help parents become more aware of their anger issues towards their children and help them become better parents. The advert they have used is is like the "silver spoon" advert. They have a picture of a little blond girl, to represent the inocents of children, she is dressed in white again to show how pure and inocent she is. The background is white also, with not alot of detail in the background, this is to imediatley capture your attention towards the child.
The clever thing they have done with the advert is to show her face smashed on the table. This is to show how fragile children are, and to show that if you dont look after them properly they break, they get hurt.
How did they attract audiences?
They attracted the audience by using shocking images to capture our attention. In particular they use children because people will care and pay attention more if they she pictures of children or babies in distress. Thats why children in need, Barnardos etc are so well known. Because in their adverts they show us the truth, they show us that right under oun noses children are born into poverty, are abused or starving.
What were the issues being explored?
The issues being explored were that of poverty, they used pictures of homeless children, dirty and dressed in rags to send shock through the Victorian age, to get the wealthy to give money to help save children in that state.
What triggered this use of advertising and photography?
Barnardos was a very well known and well financed charity because it ran on the basis that the money would be used for the children and to keep orphanages open. In 1966 Barnardos began to close some of the orphanages. Over the next 30 years Barnardos became less well known and its target audience began to fade, when being recruted 88% of the young people they targeted felt that the charities function was irrelivant in todays day and age. It was then that Barnardos had to re-think their way of getting young people involved in the charity. They approuched the advertising agency Bartle, Bogle & Hogarty in 1998 to come up with new advertisments to get young people of today up-to-date with what the charity is doing with the money and how it needs our help.
This particular advert is based around truth but also a lie. The truth is shown, that this girl has been born into poverty. This is shown by the use of the rusty old car behind her, and the muddy field. The lie is in the slogan "its just poverty, she will grow out of it" we all know that this is not the case, that this is not true which is why they use it. We all know that this little girl wont grow up to have money and wealth if we dont help her. butyet some people still dont give money for children like this to have a brighter future which is the reason why they used it in the poster. To show to us how some people may stil think and to get us to give money to help this little girl.
This was a shocking advert realised by Barnardos in 2003. It shows a new born baby with a bottle of methylated spirits in its mouth. This was used to strike fear and dissgust into the public, to show that not all baby's are born into wealthy families, that some babies are born into poverty. To show this in a way we would understnad they have taken the "silver spoon" concept to show wealth and replaced it with a harmful liquid, a cockroach and a syringe to show what these babies will be growing up with and what they will be around if we dont help them and support them.
Is this issue relevant today?
Yes of course it is. More and more children are born into families that need financial support to keep themselves from starving or becoming homeless. These dissturbing adverts shocked the country because deep down we acctually know it is true, there are babies that are born into loving families but will grow up around dirt, dugs and things that can harm them. Which is why Barnardos are still around, to help these children.
How did charities develop their print campaigns?
Charities have developed their print campaigns by using rouphly the same idea as Barnardos. They used pictures we as a country would relate to and recognise and change it to suit their campaigns.
Take this charity for isstance. They use the money we send to help parents become more aware of their anger issues towards their children and help them become better parents. The advert they have used is is like the "silver spoon" advert. They have a picture of a little blond girl, to represent the inocents of children, she is dressed in white again to show how pure and inocent she is. The background is white also, with not alot of detail in the background, this is to imediatley capture your attention towards the child.The clever thing they have done with the advert is to show her face smashed on the table. This is to show how fragile children are, and to show that if you dont look after them properly they break, they get hurt.
How did they attract audiences?
They attracted the audience by using shocking images to capture our attention. In particular they use children because people will care and pay attention more if they she pictures of children or babies in distress. Thats why children in need, Barnardos etc are so well known. Because in their adverts they show us the truth, they show us that right under oun noses children are born into poverty, are abused or starving.
Sunday, 29 November 2009
Our Chairty
- What Charity? Our group has decided to go with the RNLI, a life boats charity that saves the lives of those stick or injared out at sea.
- Age of Charity? The charity was founded in 1824 making it 185 years old, and in that time have saved over 137, 000 lives.
- The RNLI opperate in England, Scotland, Whales and part of Ireland.
- Campaigns? Alongside its large-scale national campaigns, such as the Train one, save many campaign, the RNLI runs a range of regional fundraising appeals which focus on particular local needs.This year has seen an expansion of these appeals to Hunstanton, Angle, Kinsale, Exmouth, Dartmouth and Padstow, alongside the regular London Lifeboat Week. Aimed at raising funds for various new lifeboats, boathouses, launching vehicles and training for lifeboat crews and beach lifeguards, the appeals range from £23,000 to £250,000 each - with a massive total target of £1.25M.
- What is the train one, save many campaign? Training is what turns a volunteer from someone who is willing to save lives into someone who can do it well and safely. When we train one, we save many.
Only one in 10 crew members join the RNLI from a professional maritime occupation. That makes training all the more important, but it all comes at a price... £10 for a training DVD, £100 for monthly crew training and £1214 for annual crew member training.
The RNLI, The Charity That SAVES LIVES At Sea
Friday, 20 November 2009
Adverts synopsis
Date of Advert:
Advert title: "What will become"
Charity: Barnardos
Mise en scene: Empty surroundings reflects their lifestyles and makes you concentrate on them. Surroundings are generic, we can identify with them. Trying to target their audience through use of location, homes, swimming pools, waiting for the bus, all these places can be identified by parents. They are all alone, emphasis the fact that they don't have supporting families, the solitude of the location reflects the loneliness of the character.
Editing: The editing is very subtle, there are no special effects, the writing at the bottom of the advert uses capital letters to emphasis certain words that are meant to capture your attention.
There is binary opositions, the girl who says she wants to be a star dies in a doorway, stars are surrounded by others but she will die alone.
Sound: You hear children's voices, no music, you hear splashes from the pool the emphasis were the child was. Its diogetic sound, so its like a documentary. After each person speaks there is a long silence, to give you time to think about what has been said and what you have seen.
Camera angle: There is a slanted look on the little girl, gives her an innocent look. She is off to one side which makes it look like she is speaking to someone. At the end of the clip she bobs from side to side in a very childish way that again emphasizes her innocence. she is wearing gold earings which in media is used to represent being a tart, prostitute, chavvy person and someone who has not a lot of money. We see a high rise shot to emphasis how small he is compared to us. The fact that he is in a public place reflects the fact the he is going to kill 2 people and is a menace to society.
Advert title:
Charity: Missing persons charity
Mise en scene: The setting of the playground immediately makes you think of children and babies, the way they have the swing swinging and the bike wheel still going round makes you think that the children have just been taken, that they were there having fun, riding there bikes.
Editing: It is in black and white, which symbolizes saddness and emptiness. It also represents dark vs light, so the inocents of the children as the light and the darkness of the people who took them.
Sound: The music they used is taken from a fair ground, there are children laughing, and carnival rides going. Its very simple but effective, its very contradicting with the emptiness of the playground. The music symbolizes children, which is contradictiong to the movie shown because there are no children.
Camera angle:
Advert title: "What will become"
Charity: Barnardos
Mise en scene: Empty surroundings reflects their lifestyles and makes you concentrate on them. Surroundings are generic, we can identify with them. Trying to target their audience through use of location, homes, swimming pools, waiting for the bus, all these places can be identified by parents. They are all alone, emphasis the fact that they don't have supporting families, the solitude of the location reflects the loneliness of the character.
Editing: The editing is very subtle, there are no special effects, the writing at the bottom of the advert uses capital letters to emphasis certain words that are meant to capture your attention.
There is binary opositions, the girl who says she wants to be a star dies in a doorway, stars are surrounded by others but she will die alone.
Sound: You hear children's voices, no music, you hear splashes from the pool the emphasis were the child was. Its diogetic sound, so its like a documentary. After each person speaks there is a long silence, to give you time to think about what has been said and what you have seen.
Camera angle: There is a slanted look on the little girl, gives her an innocent look. She is off to one side which makes it look like she is speaking to someone. At the end of the clip she bobs from side to side in a very childish way that again emphasizes her innocence. she is wearing gold earings which in media is used to represent being a tart, prostitute, chavvy person and someone who has not a lot of money. We see a high rise shot to emphasis how small he is compared to us. The fact that he is in a public place reflects the fact the he is going to kill 2 people and is a menace to society.
Advert title:
Charity: Missing persons charity
Mise en scene: The setting of the playground immediately makes you think of children and babies, the way they have the swing swinging and the bike wheel still going round makes you think that the children have just been taken, that they were there having fun, riding there bikes.
Editing: It is in black and white, which symbolizes saddness and emptiness. It also represents dark vs light, so the inocents of the children as the light and the darkness of the people who took them.
Sound: The music they used is taken from a fair ground, there are children laughing, and carnival rides going. Its very simple but effective, its very contradicting with the emptiness of the playground. The music symbolizes children, which is contradictiong to the movie shown because there are no children.
Camera angle:
Thursday, 19 November 2009
Task 1 DOWN TO ACTION!
Hey people,
today we are talking about the codes and conventions of Media.
Codes are images or sounds that are associated with certain films or adverts (screaming - horror movies)
Conventions: Unwritten law about what elements are found in a film (horror - death scenes, Action - car chases etc.)
intertextuality - the referencing of one media text within another media text.
Christian aid advert: intertextuality is used in this advert through the use of the pulp fiction music. The use of this music also suggests the target audience "25 - 35 year old's"
Code - the image of a baby crying
Conventions - Poverty
mise en scene - the men look like professional business people, they make you think of the government, they look quite smart and official.
The corridor is dirty, grimy not a nice place to be.The minimalistic setting is a reflection of how the baby has been born into poverty. The baby is in a cot that is representing a prison, he is trapped and there is no way of getting out.
The blackness of the room suggests poverty again along with coldness and the feeling of nothing.
There is binary opposites the men in black are against the baby in white, it suggests good against evil.
Editing: they are strait cuts but the duration of the shots is longer. The movement of the camera allows the audience to feel that they are in the room with them.
Poverty history: This advert is more based on sound, visually it is very contemporary, its more like a piece of art in a way. Its very much black and white, color can provoke different feelings while black and white is much less evocative. The black and white could also be referring that we are a western country which is relatively affluent in comparison to the third world countries which are surrounded by death and debt.
The opening shots have people stood in the center of the shot to make it seem more personal to you because it is as though they are talking to you, it makes them look confident, that he has power and wants to make sure he has an impact.
SIMPLICITY IS THE WAY FORWARD especially with charity adverts. And the fact that they use celebrates they believe in what they are trying to achieve. If we see celebs trying to make a difference we will do the same because we aspire to be like celebs.
today we are talking about the codes and conventions of Media.
Codes are images or sounds that are associated with certain films or adverts (screaming - horror movies)
Conventions: Unwritten law about what elements are found in a film (horror - death scenes, Action - car chases etc.)
intertextuality - the referencing of one media text within another media text.
Christian aid advert: intertextuality is used in this advert through the use of the pulp fiction music. The use of this music also suggests the target audience "25 - 35 year old's"
Code - the image of a baby crying
Conventions - Poverty
mise en scene - the men look like professional business people, they make you think of the government, they look quite smart and official.
The corridor is dirty, grimy not a nice place to be.The minimalistic setting is a reflection of how the baby has been born into poverty. The baby is in a cot that is representing a prison, he is trapped and there is no way of getting out.
The blackness of the room suggests poverty again along with coldness and the feeling of nothing.
There is binary opposites the men in black are against the baby in white, it suggests good against evil.
Editing: they are strait cuts but the duration of the shots is longer. The movement of the camera allows the audience to feel that they are in the room with them.
Poverty history: This advert is more based on sound, visually it is very contemporary, its more like a piece of art in a way. Its very much black and white, color can provoke different feelings while black and white is much less evocative. The black and white could also be referring that we are a western country which is relatively affluent in comparison to the third world countries which are surrounded by death and debt.
The opening shots have people stood in the center of the shot to make it seem more personal to you because it is as though they are talking to you, it makes them look confident, that he has power and wants to make sure he has an impact.
SIMPLICITY IS THE WAY FORWARD especially with charity adverts. And the fact that they use celebrates they believe in what they are trying to achieve. If we see celebs trying to make a difference we will do the same because we aspire to be like celebs.
Tuesday, 17 November 2009
HELLO
today is a new day which means NEW POST AHOY!!!!!
I'm feeling a lot better today, however i still stayed up till 11 last night watching the new 3D thing on channel four and it was awesome!!!!! i loved it, with all the cool magic tricks and everything :)
Going to watch more of it tonight!
Our group has really want to go with the bike ride to Oxford for our charity raising thing, but some of us are yet to ask our parents so i will keep you all updated on that front, have a nice day :)
I'm feeling a lot better today, however i still stayed up till 11 last night watching the new 3D thing on channel four and it was awesome!!!!! i loved it, with all the cool magic tricks and everything :)
Going to watch more of it tonight!
Our group has really want to go with the bike ride to Oxford for our charity raising thing, but some of us are yet to ask our parents so i will keep you all updated on that front, have a nice day :)
Monday, 16 November 2009
monday blues
hey people,
i was told to write something on my blog today...so here it is,
i went to a training course for my work Saturday, and had to be at the station for 7:45 so had an early start :(
Sunday i went to Gloucester, twas fun i really enjoyed it! Sunday night i stayed up till 11 watching south park :) but today i am SO tired, 11 inst even that late but for some reason i feel like I'm going to collapse from tiredness :(, i suggest you guys go onto Vondercatz blog because he is talking about Saturday when he got SO pissed it is freaking hilarious! so go have a look :)
see you later xx
i was told to write something on my blog today...so here it is,
i went to a training course for my work Saturday, and had to be at the station for 7:45 so had an early start :(
Sunday i went to Gloucester, twas fun i really enjoyed it! Sunday night i stayed up till 11 watching south park :) but today i am SO tired, 11 inst even that late but for some reason i feel like I'm going to collapse from tiredness :(, i suggest you guys go onto Vondercatz blog because he is talking about Saturday when he got SO pissed it is freaking hilarious! so go have a look :)
see you later xx
Friday, 13 November 2009
HELP ME!!!!!
Wassssssup people!
Today i was given a choice of working on my blog (and failing) or watching a documentray, and me having a frazzeld little brain from my earlyer maths exams went for the documentary... boy was that a mistake, we watched James May's toy program on BBC iplayer, and i have nothing against James or toys, but this one was about macarno, I HATE MACARNO!!!! its boring and tedious! and i actually have a macarno set and no matter how hard i try i cant make anything, i think it may be because i have an extreamly short attention span :( .So i came on here to tell all you lovely people :)...Have fun!
Today i was given a choice of working on my blog (and failing) or watching a documentray, and me having a frazzeld little brain from my earlyer maths exams went for the documentary... boy was that a mistake, we watched James May's toy program on BBC iplayer, and i have nothing against James or toys, but this one was about macarno, I HATE MACARNO!!!! its boring and tedious! and i actually have a macarno set and no matter how hard i try i cant make anything, i think it may be because i have an extreamly short attention span :( .So i came on here to tell all you lovely people :)...Have fun!
Thursday, 12 November 2009
NEW BLOG MEANS NEW POST
HIIIII,
So basically i have been asked by my teacher to create a blog for the new project we are doing, me and my group ( who can be found at "Vondercatz "and "capture in creative and media", "GeoLipsh93" on blogger.com) have to come up with crazy ways to raise money for a chosen charity... i have a few ideas but none that are really accomplish-able yet :)
We have a few months to come up with ideas and the one i have is to climb the tallest mountain in England, Scotland or Wales in a sumo suit :D... my friends aren't so happy with the idea.
I have managed to think of a charity i am going to raise the money for, i think I'm going to go for "The Helen and Douglas house", i was thinking of cancer research but i raised money for them not that long ago, and its time for a change i think :), my team mate Charlie (Vondercatz) has decided to raise money for "the Henley youth festival, which is nice cause apparently they don't get a lot of support. George and Zoe haven't really made their minds up yet so i will keep you posted on their progress or you can look at their site's which are listed above.
I have just been informed that "Vondercatz" is talking about cod..no not the fish! so go have a gander and see what you think :)
So basically i have been asked by my teacher to create a blog for the new project we are doing, me and my group ( who can be found at "Vondercatz "and "capture in creative and media", "GeoLipsh93" on blogger.com) have to come up with crazy ways to raise money for a chosen charity... i have a few ideas but none that are really accomplish-able yet :)
We have a few months to come up with ideas and the one i have is to climb the tallest mountain in England, Scotland or Wales in a sumo suit :D... my friends aren't so happy with the idea.
I have managed to think of a charity i am going to raise the money for, i think I'm going to go for "The Helen and Douglas house", i was thinking of cancer research but i raised money for them not that long ago, and its time for a change i think :), my team mate Charlie (Vondercatz) has decided to raise money for "the Henley youth festival, which is nice cause apparently they don't get a lot of support. George and Zoe haven't really made their minds up yet so i will keep you posted on their progress or you can look at their site's which are listed above.
I have just been informed that "Vondercatz" is talking about cod..no not the fish! so go have a gander and see what you think :)
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