Crisis was founded in 1967 in response to the Ken Loach film Cathy Come Home shown in 1966, and a publicity campaign led by Conservatives William Shearman and Ian Macleod highlighting the plight of homeless people. Since then Crisis has evolved to meet the changing needs of single homeless people, campaigning for change and delivering innovative solutions to help people find a route out of their homelessness across the UK.
On the Crisis website they have a section were you can see short films made by people who have needed and used crisis to help them get back on their feet. The movies are very informal and interesting because you hear different peoples stories and how crisis helped tem get new degrees and education for jobs, how they help you with being re-housed etc.
why might they use this strategy?
Because you are able to see real people and here of THEIR expericences from them, so you know that they are being truthful and you feel for them more.
Scott's stroy:
- They use only Diogetic sound, so that the audience focus on the person speaking rather than any background music.
- Camerawork: they use mostly cuts to transfer to and from different clips. They use all sorts of different angles to keep it interesting and keep people watching. Their location is his work, to help show the audience what they have accomplished.
- Lighting: They keep the lighting bright, and cheerful. To show that the world is brighter with the help they give, that there can be a brighter future for you.
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