CHANGE OF PLAN!!!!!!!!!!!!!!!!!!!!

In our groups we have discussed changing our RNLI fundraising idea because I felt unsure about cycling all the way to Oxford and the time and money it would take for us to do so. One of my main worries was for myself and Charlie who would be cycling along the Henley main road and out into Oxford in the snow, we felt that this is to dangerous and also felt that George and Zoe would spend more on bus and train tickets than they actually raised for the event.

To be able to continue with the fundraiser we have decided to do a sponsored swim at the Henley on Thames leisure centre. We are going to swim 1 mile in the pool which is the equivalent to 64 lengths. The date of our sponsored swim is 30th January

Brain storm

a) Our advert should be upbeat, bright colourful and informative, to keep the viewer interested and informed on what is going on.

b) We will achieve a professional product by using all the reaserch we have done to perfect our product. Use the ideas gained form looking at other adverts to create a proffesional product (advert for our charity)

c) They need to make sure that they build relationships with clients so that they are getting in a constant flow of money to help save lives. They need to make sure that no matter what they are advertising and to who they keep the content and the message the same.

d) We can reflect the cause and message of the charity possitivly by showing all the hard work they do, by interviewing people that have been saved, to coment on how good the servise was, how quickly they got there etc.

e)message: the fact that they need constant funding for new equipment and to help save more lives.

f)we are targeting young people, families and elderly people. People who earn an income or have money to spare to give to the RNLI for new things to help save lives, and maybe even their lives in the future.

g) ideas:
1) my fisrt idea is to use plasticein figures to demonstrate how the boats work and how they rescue people using the equipment they have.
2) my second idea is to use photo shop and take pictures of people drawning, then photoshop in a boat rescuing them. This idea however would take longer because of all the photos we would have to go through and monipulate.

h) I think we will go for the plasticein idea. It would be easy to make, easy to put together, and would be the most effective and child friendly way of doing it.

Crisis

Crisis is a national charity for single homeless people. They supplie housing, education, emplotment, health and wellbeing classes.

Crisis was founded in 1967 in response to the Ken Loach film Cathy Come Home shown in 1966, and a publicity campaign led by Conservatives William Shearman and Ian Macleod highlighting the plight of homeless people. Since then Crisis has evolved to meet the changing needs of single homeless people, campaigning for change and delivering innovative solutions to help people find a route out of their homelessness across the UK.

On the Crisis website they have a section were you can see short films made by people who have needed and used crisis to help them get back on their feet. The movies are very informal and interesting because you hear different peoples stories and how crisis helped tem get new degrees and education for jobs, how they help you with being re-housed etc.

why might they use this strategy?
Because you are able to see real people and here of THEIR expericences from them, so you know that they are being truthful and you feel for them more.

Scott's stroy:

• They use only Diogetic sound, so that the audience focus on the person speaking rather than any background music.
• Camerawork: they use mostly cuts to transfer to and from different clips. They use all sorts of different angles to keep it interesting and keep people watching. Their location is his work, to help show the audience what they have accomplished.
• Lighting: They keep the lighting bright, and cheerful. To show that the world is brighter with the help they give, that there can be a brighter future for you.

Saatchi and Saatchi

• Saatchi and Saatchi is a global advertising agency.


• The organisation was founded by brothers Maurice (now lord Saatchi) and Charles in 1970.


• Clients:


• Jacobs


• Visa


• Guinness


• Caramilk


• Honda


• T-mobile


• Atro


• Emerates


• Tiger


• Regenerist


• Cream egg


• pampers


• otrivin


• panasonic


• dynamo


• head and shoulders


• Tide


• port salut


• ariel


• illy


• new zealand post


• Bournville


• cheerios


• carlsberg


• Nike


• JCPenny


• Tooheys


• Volkswagon


• Dairily laughing cow

The advert titled "sofa" was done by SAATCHI & SAATCHI advertising agency for charity (SPCA company) in Singapore. It was released in the April 2009.

Advertising Reaserch

a. Who are they?
Bartle Bogle Hegarty (http://www.bartleboglehegarty.com/#/europe)
b. What are they trying to accomplish?
Meaningful, well thought through adverts for different clients, using different formats, images, sounds etc to create different emotions and reactions depending on the advert.
c. How do they reach out to the public?
They reach out to the public through the creativity of their adverts. They use different techniques to create different feeling and emotions when advertising different things.
d. Who are they supporting? (who are their customers)
Audi
Barclaycard
Barclays
Barnardos
British airways
Burberry
child bereavement
charity
COI
Dunlop
eBay
English national
opera
frisk
ginsters
Gordon’s
ITV
j2o
Johnnie walker
KFC
Levi’s
LG
lynx
mail on Sunday
mentos
mothercare
penguin
Persil
Robinsons
st john ambulance
surf
tango
Vaseline
Vodafone
world gold council
e. When did they start up?
They started up on March 29th 1982, at that time they had no office. But now they own six offices and shops throughout london.

Barnardos

Todays topic is: Barnardos Charity.

What were the issues being explored?

The issues being explored were that of poverty, they used pictures of homeless children, dirty and dressed in rags to send shock through the Victorian age, to get the wealthy to give money to help save children in that state.


What triggered this use of advertising and photography?



Barnardos was a very well known and well financed charity because it ran on the basis that the money would be used for the children and to keep orphanages open. In 1966 Barnardos began to close some of the orphanages. Over the next 30 years Barnardos became less well known and its target audience began to fade, when being recruted 88% of the young people they targeted felt that the charities function was irrelivant in todays day and age. It was then that Barnardos had to re-think their way of getting young people involved in the charity. They approuched the advertising agency Bartle, Bogle & Hogarty in 1998 to come up with new advertisments to get young people of today up-to-date with what the charity is doing with the money and how it needs our help.


This particular advert is based around truth but also a lie. The truth is shown, that this girl has been born into poverty. This is shown by the use of the rusty old car behind her, and the muddy field. The lie is in the slogan "its just poverty, she will grow out of it" we all know that this is not the case, that this is not true which is why they use it. We all know that this little girl wont grow up to have money and wealth if we dont help her. but


yet some people still dont give money for children like this to have a brighter future which is the reason why they used it in the poster. To show to us how some people may stil think and to get us to give money to help this little girl.





This was a shocking advert realised by Barnardos in 2003. It shows a new born baby with a bottle of methylated spirits in its mouth. This was used to strike fear and dissgust into the public, to show that not all baby's are born into wealthy families, that some babies are born into poverty. To show this in a way we would understnad they have taken the "silver spoon" concept to show wealth and replaced it with a harmful liquid, a cockroach and a syringe to show what these babies will be growing up with and what they will be around if we dont help them and support them.

Is this issue relevant today?

Yes of course it is. More and more children are born into families that need financial support to keep themselves from starving or becoming homeless. These dissturbing adverts shocked the country because deep down we acctually know it is true, there are babies that are born into loving families but will grow up around dirt, dugs and things that can harm them. Which is why Barnardos are still around, to help these children.

How did charities develop their print campaigns?

Charities have developed their print campaigns by using rouphly the same idea as Barnardos. They used pictures we as a country would relate to and recognise and change it to suit their campaigns.

Take this charity for isstance. They use the money we send to help parents become more aware of their anger issues towards their children and help them become better parents. The advert they have used is is like the "silver spoon" advert. They have a picture of a little blond girl, to represent the inocents of children, she is dressed in white again to show how pure and inocent she is. The background is white also, with not alot of detail in the background, this is to imediatley capture your attention towards the child.

The clever thing they have done with the advert is to show her face smashed on the table. This is to show how fragile children are, and to show that if you dont look after them properly they break, they get hurt.









How did they attract audiences?

They attracted the audience by using shocking images to capture our attention. In particular they use children because people will care and pay attention more if they she pictures of children or babies in distress. Thats why children in need, Barnardos etc are so well known. Because in their adverts they show us the truth, they show us that right under oun noses children are born into poverty, are abused or starving.

Our Chairty

• What Charity? Our group has decided to go with the RNLI, a life boats charity that saves the lives of those stick or injared out at sea.


• Age of Charity? The charity was founded in 1824 making it 185 years old, and in that time have saved over 137, 000 lives.


• The RNLI opperate in England, Scotland, Whales and part of Ireland.


• Campaigns? Alongside its large-scale national campaigns, such as the Train one, save many campaign, the RNLI runs a range of regional fundraising appeals which focus on particular local needs.This year has seen an expansion of these appeals to Hunstanton, Angle, Kinsale, Exmouth, Dartmouth and Padstow, alongside the regular London Lifeboat Week. Aimed at raising funds for various new lifeboats, boathouses, launching vehicles and training for lifeboat crews and beach lifeguards, the appeals range from £23,000 to £250,000 each - with a massive total target of £1.25M.


• What is the train one, save many campaign? Training is what turns a volunteer from someone who is willing to save lives into someone who can do it well and safely. When we train one, we save many.
  Only one in 10 crew members join the RNLI from a professional maritime occupation. That makes training all the more important, but it all comes at a price... £10 for a training DVD, £100 for monthly crew training and £1214 for annual crew member training.

The RNLI, The Charity That SAVES LIVES At Sea